Scrapbooks, Stamps and Crafts - OH MY!

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 About CHA: In early 2004, the two most successful organizations serving the craft and hobby industry, the Hobby Industry Association (HIA) and the Association of Crafts & Creative Industries (ACCI), joined together to form the Craft & Hobby Association (CHA). CHA is now an international, not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry.

CHA's vision, simply stated, is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping members succeed and leading the industry.

CHA provides a multitude of resources and benefits for its members.  CHA holds two award-winning trade events each year, the Craft & Hobby Association Conference & Trade Shows. Usually held in January and July these events are the oldest and largest craft and hobby trade shows in the world.  CHA offers members a wide range of research studies including the CHA Attitude and Usage Study.  This study provides such valuable information as the size of the industry, sales by distribution channel and craft participation by category.  It also offers its members a variety of exclusive benefits from networking opportunities, discounts and trade news and trends.  Additionally, CHA is actively involved in national promotional events designed to generate excitement about crafting and to highlight the many emotional benefits it produces. It also hosts a consumer website, for crafters to connect with other crafters, share projects, ideas, make suggestions, and find inspiration. 

CHA has launched a powerful traditional and social media communications program that’s designed to generate consumer demand and drive retail traffic for craft and hobby supplies/products.  The branding and public relations program generates hundreds of millions of consumer impressions and stimulates seasonal sales of craft products.  As a result, CHA is a leading resource to the general consumer media on the subject of crafts and hobbies. 

 * 2010 Diva Craft Lounge Entrepreneur Series - Over the years we have discovered that our very creative listeners are constantly coming up with equally creative ways to make a living doing what they love. Therefore in 2010 we have made a commitment to continue to feature successful and creative entrepreneurs and celebrities to share their stories of how they got started, what drives them and how they remain so successful. So, if you are an aspiring entrepreneur or someone who simply enjoys inspiring business stories about people following their dreams, don’t miss our stimulating Diva Craft Lounge “Entrepreneur Series” interviews. If you miss an Entrepreneur Series interview please see our Archives.

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Partial Guest List: Heidi Swapp - Owner, Heidi Swap Designs; Curtis Platte - Founder, Craft Locker and Crop-In-Style; Dee Gruenig - Owner, Posh Impressions & HGTV Celeb; Suze Weinberg - Owner, Weinberg Design Studio & HGTV Celeb; Stacy Julian - Founding Editor, Simple Scrapbooks; Judi Watanabe – Owner, Judikins,  Jeanette Lynton – Founder, Close to My Heart,  Karan Smith - Owner, Magic Mesh; Renee Pearson - Digital Scrapbooks, Simple Scrapbooks; Lisa Bearnson - founding editor of Creating Keepsakes; Becky Higgins - Contributing Editor, Creating Keepsakes; Sandi Genovese - DIY Scrapbooking host; Kristi McFadden – Editor, Scrapbook Dimensions Magazine, Ali Edwards - Contributing Editor, Creating Keepsakes; Michelle Hill - Creative Director, Li’l Davis Designs; Tera Leigh - Award-winning designer and author; Stacy Croninger, Editor-in-Chief, Paper Crafts Magazine; Thena Smith, Author, "Where's Thena..."; Jan Mollet Evans - Editor of "Scrap Your Stuff"; Wendy Smedley - Creative Editor, Simple Scrapbooks; Dawn Heath - Publisher, SS Reflections Vicky Breslin - Founder, Cut-It-Up; Linda LaTourelle, CEO, Bluegrass Publishing Inc.; Ana Cabrera – Designer for Purple Cows.

The Diva Doctrine - Besides putting the fun back into crafting, the Diva Craft Lounge is dedicated to empowering all women to "Dare to be Bold, Different and Kind.”